Farmers Market Vendor Best Practices

Farmers Market Tips, Techniques and Preparation

Follow these farmers market vendor best practices for increased success.

Ever wonder how to make your booth more effective or why other booths at your farmers’ market do better than yours? Is it the products you offer? Is it the presentation of your products? Is it your pricing? Is it you? Ready to try some new things? Checkout these farmers market vendor best practices to discover how to increase sales at your next farmers market.

  • UVM’s Farmers’ Market Vendor checklist has some easy to implement valuable advice to consider such as:
    • Make a list of the supplemental display materials you will need—banners, signs, table coverings, awnings/umbrellas, tables, racks, water containers, misting bottles, bags, etc.
    • Collect recipes, product use and care tips, brochures, business cards or any other promotional items—get them designed and printed making sure your farm name and contact info are clearly visible and accurate.
    • Make sure your signage and prices are clearly visible.
    • Set up your display to have as many linear feet of display space as possible. If you have the room, consider a U‐ shaped or V‐ shaped display.
    • Give a little something extra—a recipe, a sample, or just a sincere smile. Provide opportunities for customers to give feedback.
    • Don’t put things you really want to sell on the ground. From eye‐level to waist‐high is prime shopping space.
  • UVM’s checklist contains lots more tips. Download the complete UVM Farmers Market Vendor Checklist.
  • Vermont Department of Agriculture, Food & Market’s Overview of Regulations Covering Products Commonly Sold at Vermont Farmers’ Markets
  • UVM’s The Art & Science of Farmers’ Market Display – Effective selling from your booth.
  • Here’s a step-by-step process to price your farmers’ market products from the Rutland Area Farm & Food Link (RAFFL): Pricing Your Farmers’ Market Products